Content Marketing specialist at Exponential Media
At exponential media, I managed and optimized 25-35 social media posts per week across 6-8 unique brands at a time, enhancing brand standards with visual content and copywriting. I utilized Cloud Campaign and Hootsuite for scheduling and performance analysis across multiple platforms (Instagram, Facebook, LinkedIn, Youtube, Twitter, and Google My Business). I designed and scheduled e-newsletters through Mailchimp, and produced additional content using skills such as video editing, audio mastering, and motion graphics.
DC Divas
The DC Divas social media account was a pleasure to design for. Their mission as Washington DC’s women’s gridiron football team was not only to play a sport well, but have a meaningful impact on their community.
Regenerative Orthopedics & Sports Medicine
As the content marketing manager at ROSM, I conducted extensive research on the procedures performed by the doctors on the team. Spanning across both print and digital media, I created a marketing strategy that targeted potential patients with specific chronic pain points and created educational content to help them understand the benefits of non-surgical solutions, and help them get to know the doctors they would work with to solve their issues.
Beautyhood
This wellness center offered a variety of services, including yoga, massage therapy and medspa treatments. Their strategy centered around testimonials, inspirational and educational posts, as well as spotlights on their service offerings.
Bethesda Chimney
Specializing in chimney inspections, repairs, and new construction, Bethesda Chimney had a content strategy focused on safety education, testimonials, and service spotlights.